1. Introduction

This Cookie Policy explains how Pugu Content Ltd (“we”, “us”, or “our”), registered under UIC 205946490 and VAT number BG205946490, uses cookies and similar tracking technologies on our website located at https://pugudigital.io (the “Website”).

This policy is issued in compliance with the EU General Data Protection Regulation (GDPR) 2016/679, the EU ePrivacy Directive 2002/58/EC (as amended), and applicable Bulgarian data protection law. It should be read in conjunction with our Privacy Policy.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you visit a website. They allow the website to recognise your device on subsequent visits and improve your browsing experience.

Similar technologies include:

• Web beacons – small transparent images embedded in web pages or emails used to track user behaviour.
• Pixels – tracking codes embedded in pages or content to collect data about user activity.
• Local storage – browser-based storage mechanisms that persist data across sessions.
• Session storage – temporary storage that is cleared when the browser session ends.

3. Categories of Cookies We Use

We categorise the cookies on our Website into the following types:

3.1 Strictly Necessary Cookies

These cookies are essential for the Website to function correctly and cannot be switched off. They are typically set in response to actions you take, such as logging in or filling in forms. These cookies do not require your consent under the ePrivacy Directive.

• Session management cookies
• Security and anti-fraud cookies
• Load balancing cookies

3.2 Performance and Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. All information collected is aggregated and therefore anonymous.

• Google Analytics (Google LLC) – collects anonymised data on page views, session duration, and user flows.
• Internal performance monitoring tools

3.3 Functional Cookies

These cookies enable the Website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.

• Language and region preference cookies
• User interface customisation cookies

3.4 Marketing and Targeting Cookies

These cookies may be set through our Website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

• Retargeting and ad network cookies (e.g. Google Ads, Meta Pixel)
• Affiliate tracking cookies
• Social media integration cookies

4. Your Consent

In accordance with Article 7 GDPR and the ePrivacy Directive, we request your explicit and informed consent before placing any non-essential cookies on your device. You will be presented with a Cookie Consent Banner when you first visit our Website.

Your consent:

• Is freely given, specific, informed, and unambiguous.
• Is obtained before non-essential cookies are set.
• Can be withdrawn at any time with the same ease as it was given.
• Is recorded and stored for compliance purposes.

You may withdraw or adjust your consent at any time by clicking the “Cookie Settings” link in the footer of our Website or via your browser settings.

5. Cookie Duration

Cookies are classified as either:

• Session cookies – temporary cookies that expire when you close your browser.
• Persistent cookies – cookies that remain on your device for a defined period or until manually deleted.

The specific retention period for each cookie is listed in our Cookie Declaration table, which is accessible via the Cookie Settings panel on our Website.

6. Third-Party Cookies

Some cookies on our Website are placed by third parties. These third parties may independently collect data about your browsing habits across different websites. We do not control these third-party cookies and encourage you to review the privacy and cookie policies of those parties:

• Google LLC (Google Analytics, Google Ads) – https://policies.google.com/privacy
• Meta Platforms Ireland Ltd (Meta Pixel) – https://www.facebook.com/policy.php
• LinkedIn Ireland Unlimited Company – https://www.linkedin.com/legal/privacy-policy

7. Managing and Disabling Cookies

7.1 Browser Settings

You can control and delete cookies through your browser settings. Please note that disabling certain cookies may impair your ability to use parts of our Website. Instructions for common browsers:

• Google Chrome: Settings > Privacy and security > Cookies and other site data
• Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Microsoft Edge: Settings > Cookies and site permissions

7.2 Opt-Out Tools

You may also use the following opt-out tools to manage third-party tracking:

• Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org

8. International Data Transfers

Some third-party cookies may result in your data being transferred to countries outside the European Economic Area (EEA). Where this occurs, we ensure adequate safeguards are in place in accordance with Chapter V of the GDPR, including Standard Contractual Clauses (SCCs) approved by the European Commission.

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. The date of the most recent revision appears at the top of this page. Where changes are material, we will notify you via the Cookie Consent Banner or by other appropriate means.

10. Contact Us

If you have any questions about our use of cookies or this policy, please contact us:

Company: Pugu Content Ltd
UIC: 205946490
VAT Number: BG205946490
Website: https://pugudigital.io
Email: admin@pugudigital.io
Registered Country: Bulgaria

You also have the right to lodge a complaint with the Bulgarian Commission for Personal Data Protection (CPDP):

• Website: https://www.cpdp.bg
• Address: 2 Prof. Tsvetan Lazarov Blvd., Sofia 1592, Bulgaria
• Email: kzld@cpdp.bg