Who We Are
Pugu Digital is your growth partner in digital marketing — combining SEO, GEO, content, development, and AI to help businesses in iGaming, e-commerce, and beyond, building dominant digital presences.
Pugu Digital is a full-service digital marketing agency headquartered in Sofia, Bulgaria, built for businesses that operate in high-growth, high-stakes digital environments. We are strategists, creators, developers, and technologists — united by a single mission: to become the growth partner our clients can’t imagine working without.
We don’t believe in one-size-fits-all marketing. We believe in understanding your industry from the inside out, building strategies that reflect your competitive reality, and executing them with precision. That commitment has earned the trust of some of the most recognized brands in iGaming and beyond — including Betfair, LeoVegas, Casumo, Royal Panda, Dunder, and Bet UK.
Trusted by Industry Leaders
Trusted by Industry Leaders
What We Do
Our integrated suite of services covers every dimension of modern digital growth. From search engine visibility to the emerging world of AI-powered discovery, we connect businesses to their audiences wherever those audiences are — and wherever they’re heading next.
SEO Optimization
We combine technical expertise with strategic SEO, using advanced analytics to boost search rankings and deliver valuable traffic to your business.
GEO Optimization
Our GEO AI search optimization service enhances content visibility to AI engines through strategic schema markup, content structuring, and trust signals for optimal search performance.
Content Writing
Our content writing delivers strategic, compliant messaging that engages your target audience, builds authority, and converts prospects into loyal customers.
UX & Web Development
Our web development team creates responsive, user-friendly websites that optimize conversions and deliver exceptional performance across all devices.
AI Integration & Model Training
Transform your business with our AI integration and model training solutions. We help enterprises implement GPT, Gemini, Perplexity, Claude AI, and OpenClaw models seamlessly into their operations.
Case Studies
How We Work
Three values define everything we do at Pugu Digital
1
Creativity
Creativity means we never default to the obvious. We approach every brief with fresh thinking, combining analytical precision with genuine imagination to produce work that stands apart in crowded markets.
2
Collaboration
Collaboration means we function as an extension of your team — not a vendor, but a partner. We share your goals, engage in your challenges, and measure our success by the outcomes you achieve.
3
Innovation
Innovation means we stay ahead. From AI-powered content services to blockchain marketing and compliance-led iGaming strategies, we build on what’s emerging — so our clients are positioned for where the market is going, not just where it has been.
Our Team
Led by CEO and Marketing Director Fredrik Oxhamre, the Pugu Digital team is international, experienced, and deeply invested in client outcomes. From account managers and product specialists to writers, developers, and HR, every team member brings focused expertise to a culture built on shared purpose.
Why Pugu Digital
The digital marketing landscape rewards businesses that move with clarity, speed, and expertise. Pugu Digital exists to give our clients all three. We combine over a decade of experience in specialized industries with a technology-forward approach — including our proprietary AI content capabilities — to deliver results that are measurable, sustainable, and competitively significant.
Whether you’re a startup looking to establish authority or an established operator looking to dominate your market, Pugu Digital is built to get you there.
Architecting Digital Excellence
At our core, we are a collective of digital strategists, developers, and creative engineers dedicated to pushing the boundaries of the modern web. We don’t just build websites; we engineer high-performance digital ecosystems that balance bold, minimalist aesthetics with technical rigor.